Why Suzuki Burgman200 very hard to compete??…..

As we all know, Suzuki Indonesia has struggled to gain popularity as well as its market share for its maxi scooter, Burgman 200. It seems like the Burgman 200 won’t be able to survive in 150 ~ 250 cc maxi scooter battle in Indonesian market. It’s withered before even got the chance to show its existence…..

Suzuki’s production capacity is still below its other Japanese counterparts. And in Burgman’s case, Suzuki still imports it from Thailand which implies to its higher price tag due to the CBU’s higher tax charge. Burgman ‘s not so competitive price tag makes it hard to compete in its segment. But, don’t get me wrong. Burgman is a nice scooter that performs well, just its plus points ain’t enough to justify its “higher than others” price tag…..

At last, it seems that Suzuki’s moves always hit thick wall. Also, it’s apparent that Suzuki should change their strategy. Relying too much on scooter and moped segments which are too crowded and on the other side with current Suzuki’s brand awareness surely won’t help much. Instead of over concentrating on those segments, it might be a bit wiser to jump on sport bike segments or others. Bajaj did that before, as the Pulsar series awareness are proven strong. So Suzuki? Nothing is impossible, just act, don’t wait, and don’t hold your strength as in “no SSS (side stand switch) in Address” case. Head the war in full power, no pain no gain!…(iwb)